How Cash App is Fighting Scams
Richard Lu
As a rare example of a public summary on private work, this case file demonstrates some of the end results of data detective work within a larger company. Scams are a complex phenomenon, often involving consumer deception, organization of fraud, and various technological mediums. Data detective work with proprietary data has the potential to push the industry towards better solutions.
Forecasting Page Views to Measure Engagement
Elaine Guo '24
In this project, Elaine uses Meta's Prophet model to forecast the number of page views we can expect on a website, given historical data. This is an important metric, as an accurate model in this domain can help inform future growth, engagement, and revenue (e.g. click-through-rates). Moreover, the framework could be used to extrapolate the trajectories of certain page features or topics, providing input into strategic design as creators build out a web presence.